Uncertainty is not just a challenge; it can be an opportunity. While many organizations stall or retreat when markets become volatile, others sometimes adapt, accelerate, and gain market share. The key difference often lies in leadership and strategies. Resilient leaders do not wait for clarity, they navigate through the fog.
According to KPMG 2024 report, 72% of CEOs indicate that the current economic environment is the most volatile they have ever experienced. Yet, some of the most successful companies of the past two decades such as Airbnb, Uber, and Slack were launched or scaled during economic downturns. This is not a coincidence, it clearly illustrates that effective leadership in uncertain times can create lasting competitive advantages.
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