In preparation for the upcoming CEO Club, which focuses on digital marketing strategies, let's take a look at some resources to help you understand and create a marketing strategy and a marketing plan.

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What Is a Marketing Strategy?
A marketing strategy is a plan for reaching a specific marketing-related goal (or goals) in a focused and achievable way. It takes into consideration what your business is currently doing well and what you're missing in regards to the objective you set, so you're more likely to accomplish it.

https://blog.hubspot.com/marketing/digital-strategy-guide?hubs_content=blog.hubspot.com%2Fmarketing%2Fmarketing-plan-examples&hubs_content-cta=marketing%20strategy

What is a marketing plan?

  • A marketing plan identifies your target audience, the most effective channels on which to engage with them, and analytical insights to guide future strategy.
  • Businesses need a comprehensive marketing plan to coordinate their campaigns and properly measure their impact.
  • Marketing is a cumulative effort, and a unified plan maximizes the value of every campaign toward a cohesive strategy.
  • This article is for small business owners looking to build an effective marketing plan that achieves higher engagement and fuels business growth.

https://www.businessnewsdaily.com/4-creating-effective-business-marketing-plan.html

Understand your market and customers
The first step in any successful business venture is understanding your market, customers, and competition. Knowing who you are serving is key to providing the right products or services and understanding what other companies are doing to stay competitive. It would help if you also took the time to research customer trends so that you can anticipate changes in demand and adjust accordingly.

https://www.forbes.com/sites/melissahouston/2023/02/09/what-small-business-owners-need-to-know-for-success/?sh=5f11cb3c570b

Understanding Marketing Goals and Objectives
You will need to develop realistic and measurable marketing goals that cover a full calendar year and are aligned with your business plan. Common goals in a marketing strategy include a targeted increase in products sold and a growth in customers. Your strategy will help you achieve your goals. As you develop it, you should factor in the type of products or services you are selling, how and where you sell them, and the level of consumer awareness surrounding your business.

https://www.forbes.com/sites/rhettbuttle/2021/01/12/five-essential-elements-of-a-marketing-plan-for-a-small-businesses/?sh=6cbe3d82259c